Investing in Startups vs. Scaleups
Though both sit under the “venture” umbrella, investing in startups and scaleups are fundamentally different exercises in risk, diligence, and value creation. Startups are early-stage companies still searching for product-market fit. The core question an investor is underwriting is existential: Does anyone actually want this, and can the
What an Operating Model Is in a SaaS Company
An operating model describes how a company actually creates and delivers value — how people, processes, technology, and data come together to reach strategic goals. In SaaS it matters especially because the business is continuous: the customer pays on an ongoing basis, and value has to be delivered every day, not
What is MEDDICC?
SaaS Isn't Being Replaced by AI — It's Becoming Where AI Lives
Onix delivers 31% growth
Onix AS, a B2B SaaS platform connecting equipment owners, inspectors, and suppliers in the maritime and energy sectors, reported revenues of NOK 80.4 million for the fiscal year 2025, an increase of 31% from NOK 61.2 million in 2024. Metrics AS became a shareholder in Onix in 2021.
Building Nordic Software Companies
In 2021, Metrics became a shareholder in Onix. Two years later, in 2023, Viking Growth invested NOK 80 million in Onix, marking a significant milestone in Onix’s growth journey. This week, Viking Growth brought together leaders from across its software portfolio for a knowledge-sharing session — an initiative that
Why Narrowing Down Is Always Harder Than Broadening Out
Understanding Go-to-Market Strategy
Metrics Divests Its Ownership in Mainstream Media Norge AS
Metrics AS has completed the sale of its ownership stake in Mainstream Media Norge AS. Over the years, Metrics has played a role in building and growing leading media brands such as Medier24, enerWE and Europower. This transaction marks the end of Metrics’ investments in the media industry.
Execution Eats Strategy for Breakfast
