Leading sales in a SaaS company is about more than closing deals. It’s about building a repeatable, scalable motion that drives long-term growth and retention. 1. Start with ICP and use cases Be explicit about who you sell to and which problems you solve. Sales velocity improves when
The Rule of 40 is a widely used performance benchmark for SaaS companies. It provides a balanced view of a company’s ability to combine growth with profitability. Definition A SaaS company is considered financially healthy when the sum of its revenue growth rate and profitability meets or exceeds 40
Chul Christian Aamodt, partner i Metrics Venture was brought in during 2025 to help elevate BI’s entrepreneurial ecosystem, strengthen its connection with students and industry, and expand The Village as a meeting ground for students, academic research, founders, investors and corporates. BI Norwegian Business School will continue throughout 2026,
The three partners in Metrics Venture previously served in the leadership team at Mintra, a global SaaS company with more than 3 million users. 1. Focus beats everything else Growth accelerated once we committed to a single repeatable model and stopped pursuing opportunities outside the core. Saying no became a
Written by: Chul Christian Aamodt, Partner in Metrics Venture With more than 20 years of board experience — and years as a CEO reporting into boards myself — I’ve learned that great board reporting is not about volume, but about clarity, honesty, and actionable leadership. 1. Present the real numbers — not
The shareholder entities behind Metrics Venture are existing investors in RAYVN and are participating in the current equity financing round.
Customer Acquisition Cost (CAC) is one of the most important metrics in SaaS. It tells you exactly how much you spend to win a new customer — and how scalable your business really is. If CAC is too high, growth becomes expensive. If CAC is low and predictable, you’ve found
Growing a SaaS company isn’t about more dashboards — it’s about tracking the few metrics that actually predict success. The essentials: * ARR Growth: The simplest measure of momentum. Tells you if the market wants what you’re selling. * Net Retention (NRR): The real health indicator. If customers expand, you’
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Net retention rate (NRR) shows how much revenue you keep and grow from your existing customers over time. It captures everything that happens after the initial sale: upgrades, downgrades, and churn. How it works: * Start with last year’s revenue from the same customer group * Add expansion (upsells, cross-sells,
Winning SaaS deals isn’t just about great demos or clever pricing. It’s about understanding why a customer buys, who makes the decision, and what defines success. That’s why the MEDDIC framework has become a core discipline in high-performing SaaS sales teams. MEDDIC helps sellers qualify opportunities
M&A is complex, but most transactions can ultimately be traced back to a few fundamental drivers. 1. You buy a market. Access to customers, distribution, and a position that would take years to build. The downside: you might pay a premium for a market you can’t retain.