For boards, churn should never be viewed as an operational metric alone. It is a strategic signal about product relevance, execution quality, and market fit. High churn rarely means “customers are unhappy” in general. It usually means something more specific: * The company is selling to the wrong segment * Customers don’
NRR tells you whether growth is structural or just sales-driven. It shows what happens to revenue after the contract is signed. * NRR < 100 %: The company is leaking value. New sales are masking churn. * NRR ≈ 100 %: The business is stable, but not compounding. * NRR > 120 %: Customers are expanding.
As more teams hire across borders, most still rely on fragmented solutions: recruiters to find talent, EORs to handle compliance, and internal teams left to stitch everything together. That approach slows hiring, increases risk, and makes global growth harder than it needs to be. Fronted changes that by bringing recruitment,
Leadership is about managing complexity. Reality consists of many moving parts: people, strategy, technology, finance and culture. Everything is interconnected, often in demanding ways. A leader must first understand this whole. See connections, dependencies and contradictions. Understand why something is difficult before trying to solve it. But leadership is not
To succeed, many companies eventually need to separate the SaaS business from the consultancy. A SaaS business needs clarity and protection. It requires a dedicated product roadmap, long-term investment decisions, and incentives that reward scale rather than hours billed. When SaaS lives inside a consultancy, it is constantly exposed
Leading sales in a SaaS company is about more than closing deals. It’s about building a repeatable, scalable motion that drives long-term growth and retention. 1. Start with ICP and use cases Be explicit about who you sell to and which problems you solve. Sales velocity improves when
The Rule of 40 is a widely used performance benchmark for SaaS companies. It provides a balanced view of a company’s ability to combine growth with profitability. Definition A SaaS company is considered financially healthy when the sum of its revenue growth rate and profitability meets or exceeds 40
Chul Christian Aamodt, partner i Metrics Venture was brought in during 2025 to help elevate BI’s entrepreneurial ecosystem, strengthen its connection with students and industry, and expand The Village as a meeting ground for students, academic research, founders, investors and corporates. BI Norwegian Business School will continue throughout 2026,
The three partners in Metrics Venture previously served in the leadership team at Mintra, a global SaaS company with more than 3 million users. 1. Focus beats everything else Growth accelerated once we committed to a single repeatable model and stopped pursuing opportunities outside the core. Saying no became a
Written by: Chul Christian Aamodt, Partner in Metrics Venture With more than 20 years of board experience — and years as a CEO reporting into boards myself — I’ve learned that great board reporting is not about volume, but about clarity, honesty, and actionable leadership. 1. Present the real numbers — not
The shareholder entities behind Metrics Venture are existing investors in RAYVN and are participating in the current equity financing round.
Customer Acquisition Cost (CAC) is one of the most important metrics in SaaS. It tells you exactly how much you spend to win a new customer — and how scalable your business really is. If CAC is too high, growth becomes expensive. If CAC is low and predictable, you’ve found