The most important metrics for a SaaS Scaleup

Investor

29 Nov 2025 — 1 min read

Growing a SaaS company isn’t about more dashboards — it’s about tracking the few metrics that actually predict success.

The essentials:

ARR Growth: The simplest measure of momentum. Tells you if the market wants what you’re selling.
Net Retention (NRR): The real health indicator. If customers expand, you’re building something valuable.
Gross Retention (GRR): Shows whether the core product solves a must-have problem.
CAC Payback: How fast you recover your customer acquisition cost. Critical for capital efficiency.
Magic Number: Links sales and marketing spend to new ARR. Great for judging go-to-market performance.
Gross Margin: Determines whether the business can scale without burning cash.
Pipeline Coverage: A practical, weekly indicator for whether you will hit the quarter.

Nail these, and everything else becomes easier.

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