Sunk cost is a cost that has already been incurred and cannot be recovered, regardless of what decision is made going forward.
From an economic perspective, sunk costs are irrelevant to future decision-making. Rational decisions should be based only on future costs and future benefits, not on money, time, or resources that have already been spent.
Simple example
In SaaS, numbers explain whether value is real, scalable, and durable. Here are the metrics that matter most.
A company to watch in niche SaaS has hired a top leader from tech giant EcoOnline as CEO. Andreas Nordsjö has taken on the leadership of Onix, a software company with a large customer base and strong ARR of NOK 70 million in 2025. Chul Christian Aamodt, expert in industry
In enterprise SaaS, the first deal is large by default. The real challenge isn’t closing fast—it’s making value obvious before anything is implemented. When the investment is big, buyers don’t ask “does it work?” They ask “is this worth it?” That’s why successful enterprise SaaS
Venture capital (VC) and private equity (PE) are often grouped together, but in practice they play fundamentally different roles in the economy. The difference is less about money—and more about risk, time, and how value is created. Stage and Risk Venture capital invests early. VC-backed companies are often pre-profit,