From Good to Great — Why the lessons still hold, 25 years later

From Good to Great — Why the lessons still hold, 25 years later

Jim Collins’ Good to Great was published nearly 25 years ago. In technology years, that’s ancient. And yet, the core insights still hold up remarkably well.

Why? Because the book isn’t about trends, tools, or tactics. It’s about human behavior, discipline, and focus. The fundamentals don’t age.

At its core, Good to Great shows that companies that make the leap share three defining characteristics.