The hardest influence is not selling to customers. It’s creating alignment inside the organization.
Strategy fails when people don’t buy in. Change stalls when influence is left to titles instead of trust. Below is a practical playbook for internal influence — inspired by Robert Cialdini, applied to leadership.
Jim Collins’ Good to Great was published nearly 25 years ago. In technology years, that’s ancient. And yet, the core insights still hold up remarkably well. Why? Because the book isn’t about trends, tools, or tactics. It’s about human behavior, discipline, and focus. The fundamentals don’t
The idea is simple: the value of a product increases as more people use it. A classic example is the telephone. The very first telephone was almost worthless — it had no one to call. Two phones created some value. Ten made it useful. A million made it indispensable. The same
In SaaS, metrics don’t just measure performance — they shape behavior. One of the most common mistakes teams make is relying too heavily on lagging indicators, while under-investing in the KPIs that actually drive future results. What Are Lagging Indicators? Lagging indicators measure outcomes after they’ve already happened. They
Due diligence doesn’t create problems — it reveals them. The best SaaS companies prepare early, not when a transaction is already live. Here’s what really matters.